Free Product Management Course to Learn Customer Journey Mapping as a Product Manager
Learn Customer Journey Mapping as a Product Manager for free. Enhance your skills in product management with our comprehensive course. Enroll now!
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Learning Objectives
1. Enhanced Customer Journey Mapping
Align mental models, metrics, and expectations across functions for a shared vision of customer experience through collaboration with stakeholders.
2. Targeted Customer Journey Development
Identify demographic traits, map user scenarios, and tailor experiences for target customers to create effective and personalized customer journey maps.
3. B2B Platform Buyer Empowerment Strategy
Resolve pain points, offer customer support, and cultivate brand ambassadors through targeted communication strategies to enhance engagement and drive sustained growth.
4. Effective Product Development Approach
Understand customer needs, ask questions, and seek feedback to create meaningful products that address customer requirements for successful product development.
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Who's it for
Product Managers
User Experience Designers
Marketing Managers
Business Development Executives
Customer Success Managers
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What will I learn
Chapter 1
Product Manager's Experience
The speaker's extensive product management experience is discussed, emphasizing the value of sharing experiences with the audience. Mapping out a customer's journey and collaborating with stakeholders are highlighted as essential components for delivering optimal customer experiences.
Chapter 2
Customer Journey Mapping
This chapter delves into the importance of shared vision in mapping out the customer journey. It discusses defining goals, aligning with stakeholders, understanding user needs, and tailoring experiences for target customers through iterative processes.
Chapter 3
Addressing Pain Points in B2B Platform Buyers
The focus here is on addressing pain points and opportunities for B2B platform buyers, such as providing customer support, resolving supply chain issues, and cultivating brand ambassadors. Tailoring features and services to enhance engagement and foster brand loyalty are emphasized for sustained growth in the B2B marketplace.
Chapter 4
Understanding Customer Needs in Product Development
This chapter stresses the significance of understanding customers' needs in product development. It emphasizes asking questions, seeking feedback, and aligning solutions with customer requirements to create meaningful products.
Chapter 5
Program Structure for Product Management Leadership
The chapter discusses a six-month, self-paced program designed to develop product management leadership skills through project-based learning and mentorship. It highlights the importance of integrating front-end and back-end skills for impactful leadership.
Chapter 6
Selective Cohort in Product Management
This chapter outlines the application process aimed at selecting high-intent individuals for a focused cohort in product management. Personalized mentorship is highlighted as a key component for enhancing career skills and growth opportunities.
Chapter 7
Feedback Mechanisms for Continuous Improvement
The importance of soliciting feedback for gathering valuable insights and driving continuous improvement is discussed in this chapter. Emphasizing the ease of access to feedback forms and the value of participant input for enhancing future interactions is highlighted."
Meet your Mentor
Jorene Chai
Senior Product Manager @ Farmer's Business Network, Inc.
Jorene Chai is a Senior Product Manager at Farmer's Business Network, Inc. She previously held a Product Manager role at Unilever's Global Center of Excellence, where she launched an integrated pricing and analytics platform and created an online B2B marketplace. With expertise in developing innovative solutions, she is known for driving cost reductions and process efficiencies for global customers.
Frequently Asked Questions
What are the main pillars of Product Management?
Strategy, design, development, launch, and post-launch monitoring and optimization are key pillars of Product Management.
What is Product Management, and why is it important to learn about?
Product Management involves developing, launching, and managing products, crucial for understanding market needs and driving business success.
Is this Product Management course designed for corporate training and workforce upskilling?
Yes, this course is tailored for corporate training and workforce upskilling in Product Management practices.
How long can I access the free product management course content?
You can access the free product management course content indefinitely once you enroll in the course.
Will I receive a certification upon completion of the free product management course course?
Yes, you will receive a certification upon successfully completing the free product management course course.
Coming Soon
Intermediate
Mentor
Jorene Chai
Senior Product Manager @ Farmer's Business Network, Inc.
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