Free Product Strategy Course to Create More Engaging Product Experiences with Gamify Techniques
Boost user engagement and enhance product experiences with gamification techniques. Earn your free product strategy course today!
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Get certified upon course completion and supercharge your career journey.
Learning Objectives
1. Crafting Effective Loyalty Programs
Designing loyalty programs that influence consumer behavior by tapping into intrinsic motivation and setting clear goals for lasting engagement.
2. Enhancing User Engagement with Emotions
Leveraging positive emotions like surprise and joy in app design to enhance user experience and boost engagement levels through mystery and surprise elements.
3. Differentiating Game Types for User Retention
Understanding the difference between luck-based and skill-based games to retain users longer by emphasizing user emotions and enhancing metrics through rewards.
4. Implementing Gamification Strategies
Integrating game elements into non-game contexts like UI/UX design to drive immersive user experiences, increase user activity, and boost engagement levels through rewards and competition.
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Who's it for
User Experience Designers
Gamification Specialists
Behavioral Analysts
Loyalty Program Managers
App Developers
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What will I learn
Chapter 1
Believe in Your Dreams
This chapter focuses on the importance of believing in your dreams and making them a reality through perseverance. It emphasizes the need to stay focused, respect others, and embrace possibilities to achieve success.
Chapter 2
Structured Approach to Rewarding Users
This chapter discusses how rewarding users with currency for actions can be an effective strategy. It highlights the benefits of following a step-by-step process to form hypotheses and develop frameworks for implementing loyalty programs.
Chapter 3
Trivia for a Cause
Answering trivia questions to donate free rice to those in need is explored in this chapter. It showcases how a sense of purpose can drive user engagement and social impact, ultimately boosting completion rates through a progress indicator.
Chapter 4
Setting Clear Goals for Motivation
This chapter stresses the importance of setting clear goals for motivation and success. It discusses how reward systems in design should tap into intrinsic motivation rather than solely relying on external incentives like cashbacks.
Chapter 5
Understanding Human Drive
Focusing on intrinsic motivation for lasting engagement is the key theme of this chapter. It discusses the significance of understanding human drive and behaviors to create effective reward systems and maintain user engagement.
Chapter 6
Leveraging Emotions in User Engagement
This chapter explores how matching and swiping in dating apps evoke positive emotions and enhance user engagement. It delves into how Bumble leverages mystery and surprise elements to create a more engaging user experience.
Chapter 7
Differentiating Luck-Based and Skill-Based Games
This chapter distinguishes between luck-based and skill-based games, highlighting the emotional impact they have on users. It discusses how skill-based games, involving quizzes and predictions, aim to enhance user emotions like surprise and joy.
Chapter 8
Introducing Gamification for Enhanced Engagement
The final chapter examines the concept of gamification, which involves integrating game elements into non-game contexts like UI/UX design. It emphasizes how understanding gamification is crucial for creating immersive user experiences and boosting user engagement metrics.
Meet your Mentor
Akram
Product Lead @ CRED
Akram Tariq K. is a seasoned Senior Product Manager at CRED with prior experience at Media.net. As a Product Manager at Media.net, he successfully managed header bidding solutions, catering to top global publishers. With a strong background in product management and a track record of serving billions of impressions, he excels in driving strategic initiatives to enhance user experiences and achieve business goals. Based in Mumbai, India, he brings a wealth of expertise in the field.
Frequently Asked Questions
What are the main pillars of Product Strategy?
The main pillars of Product Strategy include market analysis, product definition, competitive positioning, and go-to-market strategy.
What is Product Strategy, and why is it important to learn about?
Product Strategy outlines the direction for developing and marketing a product, crucial for achieving business goals effectively.
Is this Product Strategy course designed for corporate training and workforce upskilling?
Yes, the Product Strategy course is tailored for corporate training to enhance skills and knowledge in product planning.
How long can I access the free product strategy course content?
You can access the free product strategy course content indefinitely once you enroll and complete the course.
Will I receive a certification upon completion of the free product strategy course?
Yes, upon completing the free product strategy course, you will receive a certification as proof of completion.
Create more engaging Product experiences with Gamification techniques
4.5
(337 ratings)
Intermediate
27 November 2024 at 7:30 am GMT
24k Learners enrolled
Mentor
Akram
Product Lead @ CRED
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