Free Performance Marketing Course to Boost Marketing ROI with Elite CAC Hacks
Free Performance Marketing Course to Boost Marketing ROI with Elite CAC Hacks Enroll Today!
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Learning Objectives
1. Effective Ad Creation Strategies
Exploring methods to convey product messages efficiently, reduce Customer Acquisition Cost, and enhance ad effectiveness through hyper-personalization.
2. Strategic Ad Placement Selection
Maximizing advertising impact by choosing appropriate ad placements and leveraging Instagram for influencer marketing collaborations with aspiring influencers.
3. Precise Targeting for Facebook Ads
Optimizing Facebook ad campaigns through precise targeting to reach engaging audiences, experimenting to exclude underperforming elements for successful campaign optimization.
4. Successful Campaign Scaling Techniques
Decreasing Customer Acquisition Cost significantly through strategic ad video usage, engagement-focused content creation, experimentation with permutation strategies, and innovative influencer collaborations.
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Who's it for
Marketing professionals
Small business owners
Social media managers
Brand strategists
Content creators
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What will I learn
Chapter 1
The Challenge of Creating Impactful Ads on a Budget
This chapter introduces the common challenge faced by small and medium brands in creating impactful yet low-cost ads. It emphasizes exploring methods to convey product messages effectively while reducing Customer Acquisition Cost (CAC) in advertising campaigns.
Chapter 2
Hyper-Personalization and Ad Effectiveness
The focus here is on the concept of hyper-personalization in ads to increase their effectiveness. It discusses the impact of advertising creatives on CAC, emphasizing the importance of high view retention rates to boost conversion and the need for viewer engagement throughout the ad video.
Chapter 3
Strategic Ad Placement Selection
This chapter underscores the significance of choosing suitable ad placements for advertising success. It aims to maximize advertising impact and achieve campaign goals, suggesting leveraging Instagram for influencer marketing opportunities to target aspiring influencers with under 20K followers for budget-friendly collaborations.
Chapter 4
Precision in Facebook Ad Targeting
The importance of precise targeting in running Facebook ads is highlighted in this chapter. It explains how Facebook's optimization focuses on reaching engaging audiences and adjusting to target groups interacting positively with the content. The chapter also discusses the significance of experimenting and optimizing ad campaigns by excluding underperforming aspects.
Chapter 5
Successful Campaign Strategies
This chapter presents an example of a successful campaign that effectively decreased CAC through strategic use of ad videos. It discusses incorporating engaging elements and adopting a content-like approach to reduce CAC significantly. It also emphasizes the importance of experimentation and innovative approaches in achieving campaign success.
Chapter 6
Evaluating Influencer Collaboration Opportunities
The chapter focuses on assessing an influencer's suitability for collaboration by evaluating engagement rates and audience interaction from recent content pieces. It discusses the ideal engagement rates for effective collaborations, distinguishing between real and fake followers, and the significance of aligning content quality with brand standards.
Chapter 7
Conclusion Cost-Effective Advertising Strategies
The final chapter summarizes the key takeaways of the educational content, highlighting the importance of cost-effective advertising strategies such as viewer engagement, precise targeting, experimentation for campaign optimization, and strategic influencer collaborations. It emphasizes the role of understanding key metrics, engaging in experimentation, and thoughtful assessment of influencers in achieving desired marketing outcomes effectively.
Meet your Mentor
Nimit Pahwa
Marketing @ Bobble AI
With expertise in digital marketing, Nimit Pahwa has played a vital role as the General Manager at Bobble AI in Gurgaon, India. Proficient in various key skills like creative strategy, video production, and market research, Nimit showcases strong leadership and problem-solving abilities. Adept at managing teams and utilizing tools like Google Analytics and Facebook Ads.
Frequently Asked Questions
What are the main pillars of Performance Marketing?
The main pillars of Performance Marketing include data analysis, targeting, optimization, and return on investment tracking.
What is Performance Marketing, and why is it important to learn about?
Performance Marketing is a digital marketing strategy focused on driving measurable results, making it crucial for modern marketers.
Is this Performance Marketing course designed for corporate training and workforce upskilling?
Yes, our Performance Marketing course is designed to help businesses train their teams and upskill their workforce effectively.
How long can I access the free performance marketing course content?
You can access the free performance marketing course content for an unlimited period once you enroll.
Will I receive a certification upon completion of the free performance marketing course?
Yes, upon completion of the free performance marketing course, you will receive a certificate of achievement.
Coming Soon
Advanced
Mentor
Nimit Pahwa
Marketing @ Bobble AI
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