Free Online App Marketing Course to Build App Revenue with Ad Monetization
Learn how to maximize revenue for your app with ad monetization. Join our free online course on app marketing to discover effective strategies.
Before you ask, we do give certificates!
Get certified upon course completion and supercharge your career journey.
Learning Objectives
1. Understanding Ad Monetization Strategies for Apps
Insights on optimizing revenue generation by tailoring strategies for app monetization, emphasizing effective implementation and success.
2. Exploring Digital Advertising Metrics
Analysis of key metrics like ECPM, display rate, ad load, emphasizing their role in optimizing ad revenue in mobile apps.
3. Enhancing User Experience with Ad Formats
Discussion on how different ad formats impact user experience and ad revenue, highlighting the importance of optimizing ad placement for engagement.
4. Combatting Fraud in App Advertising
Focus on the importance of avoiding fraudulent activities in app advertising to ensure sustainable business growth and successful app monetization.
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Who's it for
PR Professionals
Marketing Professionals
Communication Specialists
Media Relations
Brand Managers
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What will I learn
Chapter 1
App Monetization Strategies
In this chapter, the text delves into strategies tailored for apps to optimize revenue generation through ad monetization. It emphasizes the importance of learning from experienced industry professionals for effective implementation and success in app monetization.
Chapter 2
Understanding Digital Advertising
The text explores the world of digital advertising, discussing the average number of ads consumed by internet users daily and the revenue generated by digital products through ads. It highlights the utilization of DSPs and SSPs for targeting specific audiences and the importance of understanding these connections for effective advertising campaigns.
Chapter 3
Funnel Framework in Mobile App Advertising
This chapter focuses on the funnel framework in mobile app advertising, detailing key stages from views to installs. It emphasizes the measurement of costs per action and install at each step and tracking success outside the ad tech's ecosystem upon app installation.
Chapter 4
Ad Formats and User Experience
The text discusses how different ad formats impact user experience and ad revenue, emphasizing the role of ad tech partners in optimizing ad placement for better user engagement and revenue while balancing user preference with advertiser concerns.
Chapter 5
Metrics for Optimizing Ad Revenue
This chapter highlights key metrics like ECPM, prefetch rate, display rate, and ad load for optimizing ad revenue in mobile apps. It emphasizes the importance of balancing ad visibility, user engagement, and ad expiration to maximize revenue effectively.
Chapter 6
Avoiding Fraudulent Activities and Personalizing Ads
The importance of avoiding fraudulent activities in app advertising is discussed to sustain business growth. Personalizing ads based on user segments is highlighted as a crucial step in the app monetization journey to enhance user engagement and revenue.
Chapter 7
App Marketing for Career Building
This chapter underscores the importance of app marketing for building a career, encouraging active participation, and engagement in the subject. It emphasizes the value of being serious and interested in app marketing for long-term success and growth in the industry.
Meet your Mentor
Avi Aggarwal
Senior Product Manager @ Trell
Avi Aggarwal is a Senior Product Manager at Trell, leveraging experience from his role as a Product Advisor at Cheerio, an O2O Social Platform. With a focus on guiding founders from MVP to Product-Market-Fit, he brings expertise in the Greater Bengaluru Area, evident in his leadership from 2022 to the present.
Frequently Asked Questions
What are the main pillars of App Marketing?
The main pillars of App Marketing include user acquisition, engagement, retention, monetization, and analytics.
What is App Marketing, and why is it important to learn about?
App Marketing involves promoting mobile apps to reach a target audience. Learning it helps increase app visibility and downloads.
Is this App Marketing course designed for corporate training and workforce upskilling?
Yes, the App Marketing course is designed to enhance skills for corporate professionals in digital marketing and app promotion.
How long can I access the free app marketing course online content?
You can access the free app marketing course online content for an unlimited duration once enrolled.
Will I receive a certification upon completion of the free app marketing course online course?
Yes, upon successful completion of the free app marketing course online, you will receive a certification.
Build Revenue Streams with Ad Monetization for Apps
3.5
(262 ratings)
Advanced
23 November 2024 at 11:30 pm GMT
19k Learners enrolled
Mentor
Avi Aggarwal
Senior Product Manager @ Trell
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