Free Social Media Marketing Course on How B2B Brands Embrace Social Media
Learn how B2B brands are embracing social media marketing. Join our free course and gain valuable insights to enhance your marketing strategies.
Before you ask, we do give certificates!
Get certified upon course completion and supercharge your career journey.
Learning Objectives
1. Career Transition to Sales and Marketing
Transitioned from engineering to MBA, gaining experience in market research, integrated marketing, and social media at renowned companies.
2. Social Media Marketing for Revenue Growth
Utilizing social media for B2B and B2C brands can enhance visibility, engage users efficiently, and lead to revenue growth.
3. Personality Traits in Brand Communication
Companies like Paytm and Hindustan Unilever emphasize various personality traits through their products, influencing their brand communication strategies.
4. Differentiating Paid and Organic Social Media Strategies
Distinguishing between paid and organic social media campaigns is crucial for effective execution, involving clear client communication and budget allocation.
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Who's it for
Designers
Analysts
Sales professionals
Social media marketers
Brand managers
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What will I learn
Chapter 1
Leveraging Social Media for Brand Growth
Social media's role in enhancing visibility and engagement for B2B and B2C brands is discussed here. The chapter stresses the revenue potential and effectiveness of social media marketing compared to traditional channels, emphasizing its importance in integrated communication strategies.
Chapter 2
Brand Personality and Social Media Campaign Planning
Companies like Paytm and Hindustan Unilever's distinct personality traits reflected through their products are analyzed here. The chapter delves into the importance of clear communication and budget allocation for successful social media campaigns, distinguishing between paid and organic strategies.
Chapter 3
Creative Design and Content Planning
The significance of creative planning and design in social media content creation is explored in this chapter. It highlights the use of tools like Canva for effective designing and stresses the importance of analyzing metrics for understanding content reach and impact.
Chapter 4
Trends in B2B Brand Innovation and Marketing Strategies
Educational content on B2B brand innovation, social media leverage, and influencer marketing is emphasized in this chapter. Key points include understanding brand positioning, Microsoft's innovation focus, and the importance of content and creativity in marketing strategies.
Chapter 5
Effective Brand Positioning and LinkedIn Strategy
This chapter focuses on the importance of brand positioning, with Microsoft serving as a model for innovation-driven strategies. It underscores the significance of creating strong content and properly identifying target audiences on platforms like LinkedIn for successful marketing campaigns.
Meet your Mentor
Shikhar Srivastava
Senior Marketing Associate @ Paytm
Shikhar Srivastava is a seasoned Senior Marketing Associate with over two years of experience at Paytm. Skilled in developing and executing strategic marketing plans, he has successfully driven business growth and increased revenue. With a strong focus on customer acquisition and retention strategies, he has effectively optimized marketing channels to enhance user experience and loyalty.
Frequently Asked Questions
What are the main pillars of Social Media Marketing?
The main pillars of Social Media Marketing are content strategy, audience targeting, engagement, analytics, and optimization.
What is Social Media Marketing, and why is it important to learn about?
Social Media Marketing utilizes social platforms to promote brands, engage audiences, drive traffic, and boost sales.
Is this Social Media Marketing course designed for corporate training and workforce upskilling?
Yes, this course is designed to enhance corporate marketing teams' skills and improve overall workforce performance.
How long can I access the free social media marketing course content?
You can access the free course content for an unlimited time once you enroll and complete registration.
Will I receive a certification upon completion of the free social media marketing course course?
Yes, upon successful completion of the course, you will receive a certification to showcase your skills.
Coming Soon
Advanced
Mentor
Shikhar Srivastava
Senior Marketing Associate @ Paytm
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