Free Social Media Marketing Course to Create a Playbook for Endless Brand Ideas for your Social Media
Learn how to never run out of creative ideas for your brand on social media with our free social media marketing course. Boost engagement and stay ahead of the competition. Sign up now!
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Before you ask, we do give certificates!
Get certified upon course completion and supercharge your career journey.
Learning Objectives
1. Enlightening Distinctions Between Ecommerce Landscapes
Delve into the nuances between DTC brands like Myntra and Xiaomi, and marketplaces Alibaba and Myntra, analyzing their strategies.
2. Strategic Customer Acquisition Tactics
Unpack diverse channels such as social media and SEO for attracting new clientele, emphasizing tactics like social media reels and targeted ad campaigns.
3. Conversion Strategies for Customer Retention
Explore conversion methods like discounts to turn visitors into customers, with a focus on retention tactics for maintaining loyalty through personalized offerings.
4. Leveraging Automated Marketing Tools
Understand the significance of automated flows triggered by customer actions, beyond abandoned cart reminders, to enhance engagement and drive sales.
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Who's it for
Educators
Marketers
Product developers
Growth strategists
Media agencies
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What will I learn
Chapter 1
Consistency and Quality in Content Creation
This chapter focuses on the importance of creating high-quality content consistently to drive audience engagement. It emphasizes the need to understand audience preferences and interests to tailor content effectively, highlighting the balance between posting frequency and content quality.
Chapter 2
Quality Over Quantity in Social Media Posting
Addressing the misconception that daily posting is crucial, this chapter stresses the significance of prioritizing impactful content over frequent posts. It underscores the value of strategic content planning and distribution to enhance engagement and visibility rather than focusing solely on quantity.
Chapter 3
Understanding Virality in Social Media
The discussion on virality explores the unpredictable nature of creating viral content and debunks the myth of a guaranteed formula. Social media marketers are advised to focus on producing engaging and relevant content instead of chasing trends or artificial boosts, setting realistic expectations for content performance.
Chapter 4
Shifting Mindset for Social Media Success
This chapter advocates for viewing social media as a platform for authentic interaction and connection with the audience, emphasizing the transition from being purely promotional to becoming a content creator. By building genuine relationships and fostering engagement through valuable content, brands can establish a stronger presence online.
Chapter 5
Enhancing Engagement Strategies
Insights shared here delve into how Instagram's algorithm prioritizes content based on user engagement, emphasizing the importance of fostering meaningful interactions to boost visibility. Social media managers are encouraged to create content that encourages audience engagement to maximize reach and impact.
Chapter 6
Leveraging the Compounding Effect in Content Dissemination
Discussing the compounding effect, this chapter highlights the exponential reach and engagement potential when content is shared within networks. By creating shareable content that resonates with audiences, brands can amplify their visibility and engagement across platforms, emphasizing the power of content that prompts resharing.
Chapter 7
Comprehensive Approach to Social Media Marketing
This chapter synthesizes the key insights on effective social media marketing strategies, content creation, audience engagement, and the evolving digital landscape. By combining the principles of quality content creation, understanding virality, adopting a content creator mindset, optimizing engagement tactics, and leveraging the compounding effect, social media managers can drive impactful results in their digital marketing efforts.
Meet your Mentor
Viren Sean Noronha
Senior Marketing Manager @ Swiggy
Viren Sean Noronha is a seasoned Senior Marketing Manager at Swiggy, with a strong focus on social media and content strategy. With over a year of experience in Bengaluru and currently based in Mumbai, he brings a wealth of knowledge in marketing and a proven track record of success in the industry.
Frequently Asked Questions
What are the main pillars of Social Media Marketing?
The main pillars include strategy, content, engagement, analytics, and advertising to reach and engage target audiences.
What is Social Media Marketing, and why is it important to learn about?
Social Media Marketing involves promoting products/services on social platforms. It's crucial for building brand awareness and engagement.
Is this Social Media Marketing course designed for corporate training and workforce upskilling?
Yes, the course is suitable for corporate training and helps in upskilling employees in social media marketing strategies.
How long can I access the free social media marketing course content?
You can access the free course content for an unlimited period once enrolled, allowing flexibility in your learning.
Will I receive a certification upon completion of the free social media marketing course course?
Yes, upon successful completion, you will receive a certification validating your skills and knowledge in social media marketing.
Coming Soon
Intermediate
Mentor
Viren Sean Noronha
Senior Marketing Manager @ Swiggy
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