Free Google Ads Course to Master advanced bidding strategies - Target CPA, Target ROAS, and Enhanced CPC
Master advanced Google Ads bidding strategies like Target CPA, Target ROAS, and Enhanced CPC with this free course. Get Google Ads certification and boost your ad performance.
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Before you ask, we do give certificates!
Get certified upon course completion and supercharge your career journey.
Learning Objectives
1. Cost-Effective Referral Marketing Strategies
An in-depth analysis of referral marketing's efficiency in acquiring new customers at lower costs compared to traditional strategies.
2. Utilizing Invite Codes for User Engagement
Exploring the significance of invite codes in referral programs and leveraging popular platforms like WhatsApp for seamless sharing and enhanced user experience.
3. Designing Effective Reward Systems
Understanding the importance of tailored rewards, such as vouchers, in motivating users to refer others and optimizing referral program success through analytics and strategic marketing channels.
4. Streamlining Customer Journey for Better Conversions
Emphasizing the importance of reducing friction points in the customer journey by providing easy access to referral links and implementing one-click sharing options to drive higher engagement and conversions.
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Who's it for
Marketing Professionals
Business Owners
Digital Marketers
Sales Executives
Content Creators
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What will I learn
Chapter 1
Introduction to Google Ads Optimization
This chapter sets the stage by emphasizing the significance of key components such as ad copy alignment with landing pages, relevant keyword selection, and effective audience targeting in search ad campaigns.
Chapter 2
Setting up a Google Ads Campaign
Detailed steps on creating campaigns with bid strategies, budgets, and other settings are discussed to ensure clarity and coherence in ad structure. The importance of maintaining consistency with ad copy and landing page content is highlighted.
Chapter 3
Bidding and Key Performance Indicators (KPIs) Management
Understanding bidding amounts, managing KPIs, and setting clear campaign objectives are crucial for effective campaign management. The chapter also addresses the significance of geographic targeting and quality ad copy in optimizing campaigns.
Chapter 4
Harmonizing Campaign Elements
The chapter stresses the need for all elements keywords, targeting, ad copy, and landing page to work harmoniously and convey a consistent message to the audience. Aligning these components effectively can maximize ad performance in a competitive environment.
Chapter 5
Device Optimization for Landing Pages
Tailoring campaigns to specific devices for optimal reach and relevance is explored in this chapter. Prioritizing consistency and alignment across all campaign elements can enhance the quality and effectiveness of search ad campaigns.
Chapter 6
Budgeting and Campaign Optimization Strategies
Advisors are guided on understanding different optimization strategies and allowing sufficient time to assess campaign performance. Adjustments based on performance insights are essential for stable and high-performing campaigns.
Chapter 7
Product Optimization and Continuous Learning
The importance of continuous learning, adaptation, and staying updated on tools and industry developments for product optimization is highlighted. Cultivating patience and exploring optimization suggestions regularly are recommended for enhancing performance.
Chapter 8
Implementing Optimization Practices
Readers are encouraged to actively engage with optimization resources, review recommendations, and implement suitable strategies for product management. Proactive assessment and ongoing adjustment are vital for driving successful product performance and achieving quality results.
Meet your Mentor
Sumit Verma
Media Account Specialist Lead @ Google
Sumit Verma is a dedicated professional in the field of media and advertising with over 4 years of experience at Google. Starting as a Senior Product Specialist and now serving as a Media Account Specialist Lead, Sumit has showcased expertise in search ads and proven success in his roles. His contributions at Google are invaluable.
Frequently Asked Questions
What are the main pillars of Google Ads?
The main pillars of Google Ads are keywords, ad copy, bidding strategies, and targeting options.
What is Google Ads, and why is it important to learn about?
Google Ads is an online advertising platform by Google. It's crucial to learn as it drives targeted traffic.
Is this Google Ads course designed for corporate training and workforce upskilling?
Yes, the course is designed to enhance corporate training initiatives and upskill the workforce in Google Ads.
How long can I access the free Google Ads course content?
You can access the free Google Ads course content for a lifetime once you enroll in the course.
Will I receive a certification upon completion of the free Google Ads course?
Yes, upon completion of the free Google Ads course, you will receive a certification to showcase your skills.
Coming Soon
Advanced
Mentor
Sumit Verma
Media Account Specialist Lead @ Google
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