Free B2B Marketing Course for Maximize B2B SaaS Impact with GTM, Pricing, and Positioning Best Practices
Learn the best practices for GTM, pricing, and positioning in B2B SaaS. Maximize your impact with this free course. Ideal for those seeking free B2B marketing course.
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Learning Objectives
1. Mastery of Content Creation Principles
Understanding the core principles of content creation, including clarity, coherence, creativity, consistency, and credibility, to enhance content strategy effectively.
2. Tailored Content Strategy Development
Learning how to select the right content types to meet specific objectives, ensuring effective conveyance of brand messages to the audience.
3. Impact Measurement Using Structured Frameworks
Implementing measurement frameworks to evaluate content strategy success, make data-driven decisions, refine approaches, achieve goals, and continuously improve content marketing efforts.
4. Utilization of Content as a Brand Elevator
Mastering the art of creating irresistible content to strengthen brand presence, attract and retain customers, and drive business growth through powerful brand messaging.
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Who's it for
Marketers
Data Analysts
Business Strategists
AI Specialists
Content Creators
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What will I learn
Chapter 1
Introduction to B2B SaaS Strategies
This chapter introduces the focus on maximizing the impact of B2B SaaS through best practices in GTM pricing and positioning. It emphasizes the importance of understanding the differences between B2B and B2C go-to-market strategies and highlights key components of the go-to-market flywheel model.
Chapter 2
Brand Positioning and Targeting
Here, the discussion revolves around brand positioning, targeting specific regions or niche markets, and executing strategies such as advertising plays and channels to reach customers. Emphasis is placed on viewing go-to-market as a multifaceted approach with various frameworks rather than a linear process.
Chapter 3
Evolution of Go-to-Market Strategies
The shift towards the flywheel model and the focus on attraction, engagement, delight, and growth in contrast to traditional funnel concepts are explored in this chapter. The evolving methodologies in go-to-market strategies and the importance of designating a point person for customer success during product launches are highlighted.
Chapter 4
Analysis of Pricing Options
This chapter delves into the analysis of different pricing options for products or services, discussing a matrix of values considered in decision-making. The importance of running simulations to understand pricing mechanisms better and reaching a consensus on the optimal pricing option is emphasized.
Chapter 5
Importance of Value Proposition in Pricing
Focusing on the value provided and ensuring transparent pricing to establish stronger connections with customers is the focus of this chapter. It stresses the significance of articulating the value proposition clearly and making the pricing process frictionless for customers.
Chapter 6
Practical Approach to Mentoring and Content Creation
The speaker emphasizes a practical approach to mentoring and content creation, focusing on addressing real-world challenges faced by teams. The chapter highlights helping individuals implement strategies effectively, identify crucial conversations, and engage with stakeholders.
Chapter 7
Subscription and Future Updates
In this chapter, the audience is invited to subscribe for future updates and access upcoming templates related to CV and LinkedIn reviews. Personalized mentoring for developing compelling narratives is also mentioned as part of the subscription benefits.
Chapter 8
Conclusion and Key Takeaways
The session concludes by providing valuable insights into enhancing B2B SaaS impact through effective GTM pricing and positioning strategies. It emphasizes the importance of understanding the go-to-market flywheel components, executing strategies thoughtfully, and prioritizing customer-centric pricing for sustainable growth and long-term success in the competitive B2B market.
Meet your Mentor
Ricardo Luiz
Products Director @ Infobip
Ricardo Luiz is an experienced Products Director at Infobip with a strong background in technology and product development. His strategic leadership and innovative thinking drive the success of Infobip's products. With a knack for identifying market trends and customer needs, he ensures Infobip stays ahead in the competitive tech industry.
Frequently Asked Questions
What are the main pillars of B2B Marketing?
The main pillars of B2B Marketing include target audience analysis, lead generation, relationship building, and ROI measurement.
What is B2B Marketing, and why is it important to learn about?
B2B Marketing involves promoting products/services to other businesses. It's crucial for understanding business dynamics and driving sales.
Is this B2B Marketing course designed for corporate training and workforce upskilling?
Yes, the B2B Marketing course is tailored for corporate training to enhance skills and knowledge in business-to-business marketing.
How long can I access the free B2B Marketing course content?
You can access the free B2B Marketing course content for an unlimited period once you enroll.
Will I receive a certification upon completion of the free B2B Marketing course?
Yes, upon successfully completing the free B2B Marketing course, you will receive a certification to showcase your achievement.
Coming Soon
Advanced
Mentor
Ricardo Luiz
Products Director @ Infobip
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