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1. Emphasizing Foundational Skills in Design Practice
Encouraging teaching foundational skills over specific solutions to adapt design practices to evolving technology advancements like AI.
2. Implementing Data-Driven Decision Making
Transitioning from gut feelings to data tracking for measuring business impact, leading to the development of real-time dashboards for effective monitoring.
3. Enhancing Design System and Processes
Focusing on improving the design system and processes while onboarding other designers, using the design vision as a guide and emphasizing detailed case studies.
Recommendations for reading "Articulating Design Decisions" and "100 Things Every Design Needs to Know About People" to enhance presentation skills and understand user behavior.
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AI Designers
Design professionals
Design team leaders
Professionals in the research and analytics field aiming to apply principles for better design solutions
Stakeholders and decision-makers
Chapter 1
In this chapter, the importance of applying design principles across various contexts is explored. The speaker emphasizes the significance of teaching foundational skills rather than prescribing specific solutions. The chapter highlights the adaptable nature of design in response to technological advancements like AI and how abstract principles can be effectively applied in research and system design within evolving industry demands.
Chapter 2
The focus of this chapter is on translating theoretical design principles into practical, real-life examples for effective application in professional settings. By emphasizing proactive behavior and taking ownership regardless of one's official title, the chapter discusses how implementing analytics to understand user behavior and improve product design exemplify the practical use of design principles.
Chapter 3
This chapter delves into the transformation from relying on gut feelings to tracking data effectively to measure business impact. Through identifying key metrics, conducting experiments, and reflecting on outcomes, the team was able to steer towards data-driven decision-making strategies. Real-time dashboards were developed to facilitate monitoring key metrics efficiently.
Chapter 4
The chapter focuses on refining design systems and processes, with particular attention to onboarding other designers effectively. Emphasizing the role of design vision as a guiding principle and detailing case studies, the chapter highlights the risks associated with a design approach driven solely by CEO ideas rather than proper research and analytics.
Chapter 5
This chapter recommends essential reading material, such as "Articulating Design Decisions" and "100 Things Every Design Needs to Know About People," to improve presentation skills and stakeholder communication. By delving into psychology and emotional aspects to understand user behavior and decision-making, designers can enhance their communication strategies effectively.
Chapter 6
This chapter presents a case study where the completion rate of onboarding reached 81%, leading to a remarkable 62% conversion rate increase compared to the average benchmark of 3%. The success achieved through data insights highlights the importance of tracking key metrics and making data-driven decisions to enhance product performance and user experience.
Snehal Gharg
Design @ ServiceNow
Snehal Gharg is a talented Design professional with experience working as a UX Consultant for Darwinbox in Hyderabad, specializing in Visual Design and User Experience (UX). Currently, based in Bengaluru, serving as a Design professional for ServiceNow, showcasing expertise in creating intuitive and user-centric design solutions.
What are the main pillars of Designing?
The main pillars of designing include creativity, functionality, aesthetics, user experience, and problem-solving.
What is Designing, and why is it important to learn about?
Designing is the process of creating solutions with visual impact. Learning about it is important to communicate effectively.
Is these Designing course designed for corporate training and workforce upskilling?
Yes, the Designing courses are structured to cater to corporate training needs and enhance workforce skills.
How long can I access the free online design course content?
You can access the free online design course content indefinitely once you enroll in the course.
Will I receive a certification upon completion of the free online design course course?
Yes, upon successful completion, you will receive a certification for the free online design course.
Everything about Design Documentation What, Why, How?
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Snehal Gharg
Design @ ServiceNow
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