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Learning Objectives
1. Strategic Product Development in Home Furnishings
An in-depth exploration of researching, designing, and prototyping home furnishings, emphasizing detailed material selection and market analysis.
2. Innovative Textile Utilization for Storage Solutions
Utilizing textiles for home furnishing products, emphasizing cost-effectiveness, feasibility, and practicality in storage and transportation solutions.
3. Holistic Market Understanding and Consumer Insights
Thorough analysis of unit economics, consumer preferences, and development timelines to gain a comprehensive understanding of the market landscape.
4. Target Audience-Centric Marketing Strategies
Developing marketing strategies based on identifying target audiences, integrating User Persona concepts for aligning product features with consumer needs.
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Who's it for
Product designers
Textile manufacturers
Graphic designers
Entrepreneurs
Marketing professionals
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What will I learn
Chapter 1
Optimizing App Interfaces for User Convenience
Here, the text explores how app interfaces like Instagram have been optimized to simplify tasks such as creating and uploading reels for user convenience. The emphasis is on how user-friendly interfaces improve the overall user experience.
Chapter 2
Research and Brainstorming for Innovative Solutions
This chapter delves into the research conducted to find solutions for holding documents together easily, leading to brainstorming and conceptualization with fellow designers for potential innovative solutions. The importance of collaboration and creative thinking is emphasized.
Chapter 3
Prototyping and Testing for Product Finalization
The text delves into the prototyping phase where ideas are tested and finalized for the product. The significance of thorough testing and refinement before finalizing product designs is highlighted in this chapter.
Chapter 4
Product Development in Home Furnishings Category
This chapter discusses the process of researching and developing a product within the home furnishings category, focusing on the use of textiles as a cost-effective and practical manufacturing material. Factors like consumer preferences, feasibility, and timeline are analyzed during the research phase.
Chapter 5
Marketing Strategies and Target Audience Considerations
Product design is not the sole focus; marketing strategies and considerations for the target audience are crucial. The impact of user personas on product development and the importance of storytelling in marketing are discussed in this chapter.
Chapter 6
Building Customer Connection Through Storytelling
The text highlights the significance of storytelling in attracting customers, as seen in successful pitches on platforms like Shark Tank. Connecting with the audience through uplifting stories and artisan experiences helps build a strong rapport and drive sales.
Meet your Mentor
Vatsal Chaoji
Head of Product Design @ Zee
Vatsal Chaoji is the Head of Product Design at Zee in Bengaluru, Karnataka, India. With a background in Usability, Interaction Design, and Human-Computer Interaction, he excels in creating innovative and user-friendly products. As a senior executive, he is skilled in presentations and product design, driving technology and innovation at ZEE.
Frequently Asked Questions
What are the main pillars of Designing?
The main pillars of designing include research, ideation, prototyping, testing, and iteration for successful outcomes.
What is Designing, and why is it important to learn about?
Designing is the process of creating solutions with a focus on usability, aesthetics, and functionality to address problems effectively.
Is these Designing course designed for corporate training and workforce upskilling?
Yes, the Designing courses are structured to cater to corporate training needs and enhance workforce skills effectively.
How long can I access the free online design course content?
You can access the free online design course content for an unlimited period once you enroll.
Will I receive a certification upon completion of the free online design course course?
Yes, you will receive a certification upon successfully completing the free online design course.
Learn Persuasion Engineering, Utilizing Psychological Tactics to Influence Decision-making
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Beginner
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Mentor
Vatsal Chaoji
Head of Product Design @ Zee
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