Free AI for Marketing Course on Harnessing Revenue Growth & Customer Acquisition
Learn how to maximize business performance and revenue growth with our free AI for marketing course. Harness the power of AI for customer acquisition and drive your business to new heights.
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Learning Objectives
1. Effective Customer Retention and Churn Reduction
Utilizing retention marketing to effectively engage customers and reduce churn by adopting modern communication channels like SMS and WhatsApp.
2. Strategic Growth Through Cross-Functional Collaboration
Collaborating closely with the product team to drive long-term growth and ensure that marketing efforts are well-aligned with product development.
3. Enhanced Targeting with User Segmentation
Implementing segmentation of users based on real-time triggers, demographics, behaviors, and preferences to deliver targeted marketing strategies and personalized customer journeys.
4. Improved Marketing Effectiveness with Key Metric Analysis
Tracking essential metrics such as Click-Through Rates and conversion rates to assess channel effectiveness, understand user behaviors, and refine marketing strategies.
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Who's it for
Marketing Professionals
Social Media Managers
Brand Managers
Content Creators
Business Owners
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What will I learn
Chapter 1
Introduction to Retention Marketing
This chapter introduces the concept of retention marketing and its importance in reducing user churn and engaging customers effectively. It discusses the key strategies such as utilizing SMS and WhatsApp for promotions, and the significance of collaboration with the product team for long-term growth strategies.
Chapter 2
Segmentation Methods for Targeted Marketing
In this chapter, different segmentation methods like real-time trigger segmentation, demographics, geographic, psychographic, and behavioral segmentation are explored. The focus is on understanding user behavior and preferences to tailor personalized marketing efforts for improved engagement and conversions.
Chapter 3
Key Metrics for Tracking Efficacy
Key metrics such as Click-Through Rates (CTR) and conversion rates are highlighted in this chapter as essential for evaluating channel effectiveness and product performance. The discussion includes the importance of analyzing different user cohorts to optimize marketing strategies and enhance user experiences.
Chapter 4
Building Habits and Fostering User Loyalty
Chapter 4 delves into the importance of building habits in retention marketing and continuous engagement to foster user loyalty. Strategies for balancing promotional discounts while encouraging repeat engagement and creating personalized customer journeys are discussed in detail.
Chapter 5
Measurement and Attribution Platforms
This chapter focuses on measuring campaign performance through attribution platforms and the benefits of customer retention in enhancing lifetime value. The effectiveness of utilizing WhatsApp as a communication channel for engaging users at the right frequency is emphasized.
Chapter 6
Orchestrating Effective Campaigns
Chapter 6 discusses the importance of orchestrating campaigns based on user behavior and preferences to drive engagement, boost conversions, and foster long-term customer loyalty. Strategies for leveraging data insights and personalizing customer experiences for sustainable marketing success are explored.
Chapter 7
Recap of Key Learnings
In the final chapter, a recap of the key learnings shared throughout the educational content is provided. The aim is to offer a clear understanding of the essential aspects of retention marketing, user engagement, and measurement strategies discussed, emphasizing the significance of personalized experiences and data-driven insights for business success.
Meet your Mentor
Amit Sabale
Digital Marketing Leader @ Google
Amit Sabale is a Digital Marketing Leader at Google, based in the Greater Hyderabad Area. He is also the Co-Founder of Google Spark, a volunteer initiative supporting startups and NGOs in India. Through 11 sessions, educational series, and collaborating with Google for Startups, Google Spark has positively impacted over 1100 organizations in the last 5 years.
Frequently Asked Questions
What are the main pillars of AI for Marketing?
The main pillars of AI for Marketing include data analytics, personalization, automation, and predictive modeling.
What is AI for Marketing, and why is it important to learn about?
AI for Marketing utilizes technology to enhance marketing strategies, improve customer experiences, and drive business growth.
Is this AI for Marketing course designed for corporate training and workforce upskilling?
Yes, the AI for Marketing course is designed to benefit corporate training programs and support workforce upskilling efforts.
How long can I access the Free Online Influencer Marketing Course to Master High-Impact Strategies for Brand Growth content?
You can access the Free Online Influencer Marketing Course content for an unlimited period once you enroll.
Will I receive a certification upon completion of the Free Online Influencer Marketing Course to Master High-Impact Strategies for Brand Growth course?
Yes, you will receive a certification upon successful completion of the Influencer Marketing Course.
Maximizing Business Performance Harnessing AI for Revenue Growth and Customer Acquisition
4.5
(337 ratings)
Advanced
26 November 2024 at 10:30 am GMT
24k Learners enrolled
Mentor
Amit Sabale
Digital Marketing Leader @ Google
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