Free B2B Marketing Course to Master Client Growth Strategy on LinkedIn
Free B2B Marketing Course to Master Client Growth Strategy on LinkedIn Enroll Today!
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Get certified upon course completion and supercharge your career journey.
Learning Objectives
1. Strategic LinkedIn Profile Optimization
Implementing strategies for prospecting buyer profiles, enhancing professional connections, and emphasizing creative identity for increased profile traffic and engaged network growth.
2. Engaging Key Stakeholders Successfully
Framing solutions as necessities, aligning with organizational priorities, and qualifying buyers effectively to drive successful outcomes and engage multiple stakeholders simultaneously in company settings.
3. Personalized Communication Excellence
Fostering trust and respect through seeking permission for sharing information, overcoming barriers in communication, utilizing automation tools for lead management, and tailoring offerings for client qualification and successful sales closures.
4. Efficient Sales Process Enhancement
Utilizing automation tools like email communication automation and CRM systems, emphasizing personalized approaches for reaching potential clients, and employing omnichannel communication and retargeting strategies for client qualification and successful business relationships.
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Who's it for
Marketing Professionals
Sales Executives
Business Development Managers
Communication Specialists
Customer Relationship Managers
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What will I learn
Chapter 1
Optimizing LinkedIn Profiles
This chapter focuses on the importance of optimizing LinkedIn profiles for networking and prospecting buyer profiles. Strategies mentioned include multichannel outreach, marketing automation, and organizing client meetings. Quality connections over quantity are emphasized, resulting in a curated network of over 7,000 connections for international networking opportunities.
Chapter 2
Creator Mode on LinkedIn
Being in creator mode on LinkedIn is discussed as a way to signal a creative identity and increase profile traffic. A complete profile with a compelling "about" section and detailed work experience is highlighted as essential for attracting the right audience and showcasing achievements effectively.
Chapter 3
Engagement with Key Stakeholders
Successful engagement with key stakeholders in companies, such as CFOs, CTOs, and CMOs, is explored in this chapter. It emphasizes the importance of obtaining buy-in from multiple individuals simultaneously by framing solutions as critical necessities aligned with organizational priorities, and qualifying buyers based on responsiveness for tailored approaches.
Chapter 4
Personalized Communication Strategies
The importance of personalized communication strategies, seeking permission to share information, and utilizing automation tools like CRM systems for lead management is discussed in this chapter. Overcoming communication barriers and improving efficiency through automation tools are highlighted for smoother dialogues with potential clients.
Chapter 5
Automation and Personalization
The chapter delves into the balance between automation and personalization in sales outreach efforts. While automation tools like email automation are recommended for efficiency, personalized approaches and communication remain crucial for client qualification and successful sales closures. Utilizing CRM tools like Roho CRM for customer relationship management is also emphasized.
Chapter 6
Sales Process and Communication
Understanding client problems, assessing urgency, willingness to pay, and clear communication on pricing are central topics in this chapter. The importance of omnichannel communication, retargeting strategies, and B2B outreach efforts are highlighted as key elements in closing major clients successfully within a short timeframe.
Chapter 7
Tailored Outreach Strategies
This chapter discusses creating a focused list for outreach, customizing communication, and obtaining contact information based on shared details on LinkedIn. Developing essential skills for client acquisition and focusing on attainable goals for business growth are emphasized to achieve significant earning potentials through strategic business endeavors.
Chapter 8
Skill Development and Business Success
The final chapter provides encouragement for individuals to focus on skill development and strategic business efforts for success. Comprehensive guidance on building lucrative incomes through client acquisition and business growth is discussed, highlighting the importance of setting achievable goals and continuous skill enhancement for long-term success.
Meet your Mentor
Harsh Shethia
Growth and Marketing Director @ Easycoins
Harsh Shethia serves as the Growth and Marketing Director at Easycoins. With a keen eye for market trends and strategic initiatives, he leads the company in achieving substantial growth. His expertise in marketing and business development contributes significantly to Easycoins' success and establishes him as a valuable mentor in the field.
Frequently Asked Questions
What are the main pillars of Linkedin?
The main pillars of LinkedIn include networking, job searching, professional development, and industry insights.
What is Linkedin, and why is it important to learn about?
LinkedIn is a professional networking platform that connects professionals worldwide, facilitates career growth, and fosters industry connections.
Is these Linkedin course designed for corporate training and workforce upskilling?
Yes, LinkedIn offers courses specifically designed for corporate training, upskilling employees, and enhancing workforce capabilities.
How long can I access the LinkedIn free courses?
LinkedIn free courses can be accessed indefinitely, allowing you to learn at your pace and refer back anytime.
Will I receive a certification upon completion of the LinkedIn free courses?
Yes, you can receive a certificate upon completion of LinkedIn free courses to showcase your new skills and knowledge.
Coming Soon
Beginner
Mentor
Harsh Shethia
Growth and Marketing Director @ Easycoins
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Free online courses offer a wealth of knowledge in product, design, growth, and marketing without cost. They provide flexibility for skill enhancement and professional development. Many courses include certificates, bolstering resumes and LinkedIn profiles, demonstrating a commitment to learning and advancement in these dynamic fields.