Free Online Marketing Course on Growth Hacking Success with 3 Case Studies & 5 Step Process
Learn the 5-step process to achieve Growth Hacking success with 3 real-life Case Studies. Enroll now in our free online marketing course for valuable insights.
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Learning Objectives
1. Strategic Branding for Personal and Professional Success
Understanding the cognitive processes behind branding to tailor image effectively for success in personal and professional endeavors.
2. Influence of Brand Elements on Consumer Perception
Exploring how credibility, trust, emotions, and uniqueness shape consumer perceptions and drive brand loyalty and competitiveness in the market.
3. Building Salience and Buzz for Brand Recognition
Strategizing ways to create brand recognition through salience, memorable engagement strategies, and sparking conversations to build strong connections with the target audience.
4. Importance of Consumer Insights in Brand Strategy
Analyzing successful brands like Nike and Apple to understand how prioritizing consumer insights drives brand loyalty and recognition by offering distinctive value propositions.
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Who's it for
Marketing professionals
Business executives
Customer service representatives
Data analysts
Startup entrepreneurs
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What will I learn
Chapter 1
Introduction to Growth Hacking
This chapter introduces the concept of growth hacking as a strategy for businesses to expand their market reach through innovative and unconventional methods. It emphasizes the importance of going beyond traditional marketing approaches to achieve growth and outlines how growth hacking can drive business growth.
Chapter 2
Leveraging Gamification for User Engagement
Focusing on the implementation of gamification to drive viral growth and change user behavior, this chapter explores how companies like Duolingo, Google Pay, and Paytm use strategies such as scratch cards to enhance user engagement. It highlights the significance of retaining and optimizing users to increase their lifetime value.
Chapter 3
Understanding the Five Essential Funnels for Growth Marketing
This chapter delves into the five essential funnels every growth marketer should be familiar with awareness, acquisition, activation, retention, and referral. It explains how each funnel plays a crucial role in driving sustained growth and fostering customer loyalty by decoding the growth marketing process effectively.
Chapter 4
Harnessing Referral Programs for User Acquisition
Exploring growth hack strategies involving referral programs, this chapter showcases successful companies like Dropbox, Facebook, and Gmail using incentives to turn existing users into active promoters. It discusses how referral programs can effectively attract new users through word-of-mouth marketing and boost user acquisition.
Chapter 5
Industry-Specific Growth Hacks in the Food Industry
This chapter highlights specific growth hacking strategies employed by companies like Swiggy and Zomato in the food industry to attract more users and enhance customer engagement. It discusses collaborative initiatives with FIFA players, Zomato Treats, and other tactics aimed at creating unique value propositions for users.
Chapter 6
Importance of User Retention and Lifetime Value
Focusing on nurturing existing users and increasing their lifetime value, this chapter emphasizes the significance of retaining and optimizing users once a product gains traction. It stresses the importance of fostering customer loyalty as a key component of sustained growth.
Chapter 7
Leveraging Innovative Growth Hacking Strategies
In conclusion, this chapter underscores the importance of adopting innovative growth hacking strategies and leveraging gamification techniques to drive business growth. It summarizes how businesses can navigate the competitive landscape and achieve sustainable growth by implementing key principles of growth marketing effectively.
Meet your Mentor
Vinayak Mehrotra
Partnerships, Strategy & Product @ Unacademy
Vinayak Mehrotra is a seasoned business consultant with a focus on partnerships, strategy, and product development at Unacademy. Based in New Delhi, India, he has 8 years of experience working with various organizations to navigate from concept to successful execution. Specializing in product strategy, partnerships, marketing, and user growth.
Frequently Asked Questions
What are the main pillars of Marketing?
The main pillars of marketing include product, price, place, and promotion strategies.
What is Marketing, and why is it important to learn about?
Marketing involves promoting and selling products or services to meet customer needs; learning helps understand consumer behavior.
Is this Marketing course designed for corporate training and workforce upskilling?
Yes, the course is tailored for corporate training, skill enhancement, and professional development in marketing.
How long can I access the free online marketing course content?
You can access the free online marketing course content indefinitely once you enroll in the course.
Will I receive a certification upon completion of the free online marketing course course?
Yes, upon successful completion, you will receive a certification to acknowledge your accomplishment in marketing.
Coming Soon
Advanced
Mentor
Vinayak Mehrotra
Partnerships, Strategy & Product @ Unacademy
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